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Matthias Ott @matthiasott@mastodon.social
1mo
So Google is basically killing their main product? The ingenious money machine that made them billions? Or am I missing something … I mean: where are the ads? 🤔

techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/
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Matthias Ott @matthiasott@mastodon.social
1mo
Of course, there will still be ads. And auctions as well. And not only will that determine which ads show up, but how many words the LLM is writing about a product. They call it “prominence allocation”. The ad is in the generated content.
(Thanks @sijmen for the hint!) blog.reachsumit.com/posts/2024/08/ads-llm/
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sijmen @sijmen@shrimp.vijf.life
1mo
@matthiasott blog.google/products/ads-commerce/google-marketing-live-search-ads/ well
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Matthias Ott @matthiasott@mastodon.social
1mo
@sijmen yup … I added it to my post about all of this, too, in case you haven’t seen it yet. Thanks again for sharing that link about the research on LLM ads!

matthiasott.com/notes/ad-infinitum
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